Grey Poupon: 'The Chase'
Grey Poupon hadn't advertised for 15 years. To relaunch the brand we leveraged their "Pardon me, do you have any grey Poupon?" equity and gave it a modern twist.
"Haute Spots" Microsite
The spot led to a fully immersive online experience that debuted during the Oscars, where people could win all kinds of prizes, even parts of the luxury cars used in the commercial.
Awards
Emmys: Best Commercial, Nominated
Cannes: Integrated, Shortlist
The One Show: Online Films & Video, Bronze
D&AD: Film Craft, Wood Pencil
