Grey Poupon: The Society of Good Taste
Grey Poupon was a dated brand. The most modern thing they had done of late was come out in a squeeze bottle. This Facebook app was like their social coming out party.
Awards:
Cannes: Promo/Activation, Silver; Integrated, Bronze
D&AD: Digital Advertising/Use of Social Media, Wood Pencil
London International Awards: Use of Social Media, Silver
