Gatorade: The Woods of Wisdom

A few months before Tiger Woods fell from grace, Gatorade launched this campaign to promote Gatorade Tiger. A new drink made with Theanine to help you keep your focus. If only he could have kept his focus on his wife. Even so, I had a great time making this, and working with Samuel L Jackson as well as ESPN golf commentators, Tiger's caddy and Bootsy Collins to bring the stories that recalled Tiger and Earl Woods' early relationship to life.

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